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How much do you think will it cost you to buy eggs by Versace, Ferrarri brand pasta, salt and pepper by Hermes, iMilk by Apple, coffee by Cartier and  pickles by Channel?

Thank God they are not real but just an art exhibit titled "Wheat is Wheat is Wheat" by Peddy Mergui.  The exhibition explores the dynamic and often blurred ethical boundaries of design within consumer culture.  The exhibits were created as works of art and are the result of the freedom of creative artistic expression and should not be seen as a criticism of any specific label. These works of art were published without any intention to harm the brands' reputations or value in any way.

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